More Marketing Changes (This Time, on Social Media)

A few months ago now, I wrote about how I’m changing my marketing tactics.

I’m pleased to say that since I did so, book sales have gone up.

Not only that, but hits to The Writer’s Cookbook have tripled.

Now it’s time for more changes to my marketing strategy…

New social media usernames

When you’re trying to build a brand, it’s important that it’s easy for your audience to find you.

One of the ways to do this is to have the same username on all social media platforms.

I’d attempted this a few times, but every time I came up with a username I liked, it was either taken or too long for Twitter.

Recently, I settled on using the same name as this blog for my social media. But that was also too long for Twitter 🙄

So I decided rather than sacrificing the username I wanted, I’d use that everywhere else (Facebook, Instagram, Pinterest), and pick a shorter version for Twitter.

And that’s what I’ve done!

Here’s where you can now find me:

Where to find Kristina Adams on social media.

You can still find me on Google+ as well, but since that won’t let me add a custom URL (I’ve no idea why), I haven’t included it in the list.

I’ve also created a completely new Instagram that focuses on my books and blog. Unlike my other account, it’s a business account, so I can schedule posts in advance. I currently use Planoly for this, but if you use a different tool to schedule posts to Instagram I’d love to hear about it!

Next step

My next step is to set up SmarterQueue. I gave their trial a go earlier in the month and was really impressed. It’s super easy to use and my followers and engagement rates skyrocketed. Since the trial ended, they’ve plummeted 😱

Once that’s ready to go, my evergreen content will share to my social media accounts automatically. This will give me more time to create content, write books, and get more done.

How do you manage your social media accounts? Do you have the same username across all platforms? Why/why not?

From Productive to Painful: Reflections on 2017

I’ve been trying to write a post about everything that happened in 2017 all month.

Truth is, I don’t really know where to start.

It’s been a tumultuous year. Not just politically, but for me personally, too. (I’m not going down the rabbit hole of this year’s politics. That’s a whole book right there.)

If I’d known just how things were going to pan out in the latter half of the year, I never would’ve scheduled Productivity for Writers to be published in September.

Why I’m Changing my Marketing Tactics

I've decided to change my marketing tactics to focus less on social media and more on content creation. Here's why.

Like there are countless ways to write a poem, there are countless ways to approach your marketing strategy.

What I love about writing and marketing is that things are always changing. There’s always more to learn, and there are millions of people out there who have more knowledge and experience than I could ever dream of.

For a long time I put my main focus on writing my books, with my blog as my secondary focus. My tertiary focus was social media management. I scheduled posts into Buffer so that even when I was busy my content would still be shared.

I love Buffer, both as a company and a software. Their product is easy-to-use, and I adore how they operate as a company.

However, recent events have got me thinking.

Continue reading “Why I’m Changing my Marketing Tactics”