Why I’m Changing my Marketing Tactics

I've decided to change my marketing tactics to focus less on social media and more on content creation. Here's why.

Like there are countless ways to write a poem, there are countless ways to approach your marketing strategy.

What I love about writing and marketing is that things are always changing. There’s always more to learn, and there are millions of people out there who have more knowledge and experience than I could ever dream of.

For a long time I put my main focus on writing my books, with my blog as my secondary focus. My tertiary focus was social media management. I scheduled posts into Buffer so that even when I was busy my content would still be shared.

I love Buffer, both as a company and a software. Their product is easy-to-use, and I adore how they operate as a company.

However, recent events have got me thinking.

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