Why I’m Changing my Marketing Tactics

I've decided to change my marketing tactics to focus less on social media and more on content creation. Here's why.

Like there are countless ways to write a poem, there are countless ways to approach your marketing strategy.

What I love about writing and marketing is that things are always changing. There’s always more to learn, and there are millions of people out there who have more knowledge and experience than I could ever dream of.

For a long time I put my main focus on writing my books, with my blog as my secondary focus. My tertiary focus was social media management. I scheduled posts into Buffer so that even when I was busy my content would still be shared.

I love Buffer, both as a company and a software. Their product is easy-to-use, and I adore how they operate as a company.

However, recent events have got me thinking.

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In a Moment, Everything Can Change

In a moment, everything can change.

It wasn’t until recently that I started to realise just how quickly things can change.

When we have our monthly all-hands at work, we spend a few minutes updating each other on what’s going on in our work and personal lives.

In the eight months I’ve been working for Cronofy, a lot has changed.

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Moving Hosts, Moving House…

Moving hosts, moving house, hospital stays, and germs. All fun. Not.
I hate cycling, but I really like this photo.

The last few weeks have just about finished me off.

I was already stressed because moving web hosts is my absolute least favourite thing about owning websites, but then to add serious stress to things, Mum went into hospital two weeks before she moved house.

There really couldn’t have been worse timing.

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